H.A.R.D | Roller Derby

Creative Direction, Seasonal Branding Identity & Collateral, 2017

Pennsylvania’s Original Womxn’s Flat Track Roller Derby Team.

 

As an all volunteer, skater owned and operated team I was lucky to have received a mostly intact and re-done branding from the previous marketing coordinator for the team.

There was a ton of freedom throughout the season in creating the collateral. Almost to the point of directionless. However, I found inspiration in the nuclear power-plant, Three Mile Island that inspired the teams original logo. I ran with it.

Challenges included designing a website for the first time and setting up the hosting. The most successful aspects of the project were the announcement animation for the season that spread around social and the implementation of a new, highly customizable WordPress theme that the team no longer had to pay a yearly license for!

Read the Bout Program!
Previous
Previous

Wyld Craft Merch Jan. 2024

Next
Next

Heard