Take Risks. Push Boundaries.
Be Heard!

Heard is a young PR and marketing agency specializing in the creative products and startups industries. That don’t play by traditional rules, considering themselves the “loud mouths” and challengers of their field, preferring to work with clients who share that mind set.

Heard wanted to work with someone to develop their brand with these values in mind.

The most frustrating part of this process was how long I felt the ideation process took. I slept multiple times before a more solid direction would form in my mind.

Though I know this process should not be rushed in order to produce a great result I hope to better identify what helps in order to create a loose system for me to help the process be more timely. However, once I decided on a creative direction I felt that everything else developed much more smoothly.

The way that the brief was presented allowed for key information to be synthesized in a way that was more understandable; which I felt led to some of my best work to date.

Overall, the project was a success — developing a brand identity and surrounding collateral for print and social media that was evoked the inclusive, fun, and loud values that the fledgling agency ran with.